Argos
Character Animation
I worked with Argos on character-led animation using Trevor the Dinosaur to introduce new features across the app, with a recognisable character helping onboard customers to new products and services in an engaging way. I led the creative direction, developing the narrative, scenes and visual approach, and produced the 3D animation for use across the app and website. Details of the project remain confidential as some of the products and services are still in development.
Client: Argos,
Project: Character Animation,
Role: Creative Direction / Animation,
Year: 2024-26
Project: Character Animation,
Role: Creative Direction / Animation,
Year: 2024-26
Event video
Trevor Discovers There's More to Argos
As part of an internal event for Argos, I created a story to communicate that ‘There’s More To Argos’. It follows Trevor attempting to skateboard, struggling at first before discovering everything he needs at Argos. From products and Nectar offers to delivery notifications, he pieces together a solution—using a hairdryer for jet-powered speed. The animation ends with Trevor confidently skating, reinforcing the idea. I created the animation end-to-end.
Onboarding
Trevor Discovers A New Way to Browse
I created an onboarding video to introduce a new feature in the Argos app—an inspirational browse journey designed to feel less transactional and more inspirational. The film opens with a nod to the original catalogue, acknowledging that some things are irreplaceable, before revealing a new way to browse driven by personalised, content-led experiences. I developed the concept and brought the film to life—creating the 3D, animation, and final edit.
My Role
Creating the Story
I was responsible for the full 3D production pipeline, from initial storyboards through to final delivery. This included building scenes, modelling and texturing assets, setting up lighting and cameras, and animating Trevor’s performance to match the narrative. I handled rendering and compositing, and completed the final edit.