Car Insurance. Reimagined.

ClearScore identified an opportunity to use its scale and trust with over 16 million UK users to rethink how car insurance works. My role was to take that proposition and shape it into a product experience that felt consistent with the ClearScore ecosystem.

Using your phone to automatically detect driving behaviour, I designed a system where drivers receive an anonymised DriveScore based on their performance, along with a clear breakdown after each journey. This score can be shared with insurers to access fairer, more personalised pricing—without being locked into a single provider. The focus was on making telematics simple, transparent, and aligned with ClearScore’s approach, putting users in control while maintaining privacy and independence.

I shaped the product beyond the initial implementation, exploring how telematics data could deliver more value over time. This led to features like driver education quizzes and a vehicle hub—helping users better understand their driving behaviour and environmental impact, while increasing engagement.

The initial MVP exposed challenges around tracking accuracy and battery usage, which I worked closely with the team to improve. Despite this, early feedback showed strong belief in the concept. As the product matured, ratings improved to 4.1 on Trustpilot, 4.7 on the App Store, and 4.5 on Google Play, with continued iteration and growth.

Before the product was built, I developed the concept, led user research, and created the pitch video that secured £1M in funding—laying the foundation for the product and its direction. Explore the full story of how DriveScore was created, designed, and built — download the case study (pdf).