Insight
DriveScore Telematics
With over 36 million UK licence holders, there’s a clear need for safer roads and fairer insurance. Currently, insurers use algorithms to determine premiums based on general statistics like your area, age, and marital status, without considering your individual driving behavior. While telematics-based insurance products are on the rise, they are often tied to a single insurer and face criticism from users concerned about privacy.
Client: ClearScore,
Project: Mobile app,
Role: Design Lead
Project: Mobile app,
Role: Design Lead
Opportunity
Driving Safer, Together
DriveScore was designed to make UK roads safer and car insurance fairer. With over 16 million UK users, ClearScore is uniquely positioned to leverage this trust and fundamentally disrupt the unfair and broken car insurance market.
Idea
Telematics, Reimagined
DriveScore uses your phone to automatically detect your driving habits, right from your pocket—no need to connect to your vehicle. After each drive, you'll receive your DriveScore and a detailed report, which you can share to potentially secure cheaper car insurance. DriveScore is private and operates independently of insurers.
Vision
Driving the Future of DriveScore
DriveScore's vision extended beyond just being an insurance product. The goal was to leverage telematics data to deliver additional benefits to users. To identify areas of opportunity, I developed an exploration map that guided the product's evolution. We introduced features like quizzes and a vehicle hub to boost engagement. The vehicle hub utilizes telematics data to show users how eco-friendly their driving habits are, while the quizzes offer a fun mix of driver safety education and rewards.
Impact
Users love DriveScore
The initial reaction to the DriveScore MVP was mixed, with some users experiencing technical issues related to accuracy and battery performance. However, many appreciated the concept and found it helpful in improving their driving. Today, most technical issues have been resolved, resulting in positive ratings on Trustpilot (4.1), the Apple App Store (4.7), and Google Play Store (4.5). DriveScore continues to evolve and improve.
Retrospective
Pitching DriveScore
Before DriveScore could be built, securing funding was essential. I developed the concepts, conducted user research, and created the pitch video that secured an initial investment of one million pounds to kickstart the project.

My Role
I was the principal designer on DriveScore and played a pivotal role in the end-to-end development of the project. I designed the initial concept and prototype. I led the user testing, creating the discussion guide, recruitment spec and interviewed participants. The results from quantitive and qualitative testing were added to a pitch video, which I produced. The pitch video and research helped to secure one million pounds in funding to build and launch the MVP. I also designed the visual direction and user journey for the MVP, which was launched on iOS and Android.