Insight

DriveScore Telematics

There are over 36m UK licence holders. Roads could be safer, and insurance could be fairer. Insurers use algorithms to determine your insurance premium based on statistical data, such as area, age, and marital status. They do not account for how you drive as an individual. However, whilst there is a growing trend of telematics-based insurance products, these products are usually limited to a single insurer and are poorly received by those with privacy concerns.
Client: ClearScore,
Project: Mobile app,
Role: Design Lead
Opportunity

Making driving safer

DriveScore has been created to make UK drivers safer and car insurance fairer. With over 16 million UK users, ClearScore believes they are best positioned to use their user's trust and fundamentally disrupt the unfair and broken car insurance market.
Idea

Telematics done differently

DriveScore uses your phone to detect how you drive. It works automatically, straight from your pocket, without connecting to your vehicle. After a drive, a user receives their DriveScore and full report, which they can share in return for cheaper car insurance. DriveScore is private and independent of insurers.
Vision

Taking DriveScore further

DriveScore's future vision was more than an insurance product. The business wanted to create a product that uses telematics data to bring further benefits to the user. I created an exploration map to identify areas of opportunity. We introduced quizzes and a vehicle hub to encourage engagement. DriveScore’s vehicle hub uses telematics data to show users how eco-friendly they drive. Quizzes introduced a playful mix of driver safety learning and rewards.
Impact

Users love DriveScore

Initial reaction to the DriveScore MVP was mixed, with some users reporting technical issues with accuracy and battery performance. Other users thought the concept was a good idea and helped them improve aspects of their driving. Today, many of the technical issues have been resolved, leading to positive ratings on Trustpilot (4.1), Apple Appstore (4.7) and Google Playstore (4.5). DriveScore continues to progress.
Retrospective

Pitching DriveScore

Before we could build DriveScore we had to secure funding. I created the concepts, user research and pitch video, which secured an initial investment of one million pounds to kickstart the project.
Retrospective

How I Designed DriveScore

For DriveScore to be successful I needed to identify the incentive that users responded best to, a safety-led or price-led proposition. Before designing DriveScore's user experience I went through a research phase, involving user interviews and quantitive testing. Download the case study (pdf) to see how DriveScore was made.

My Role

I was the principal designer on DriveScore and played a pivotal role in the end-to-end development of the project. I designed the initial concept and prototype. I led the user testing, creating the discussion guide, recruitment spec and interviewed participants. The results from quantitive and qualitative testing were added to a pitch video, which I produced. The pitch video and research helped to secure one million pounds in funding to build and launch the MVP. I also designed the visual direction and user journey for the MVP, which was launched on iOS and Android.