It's good to be bad
The ‘Good to be bad’ campaign told the story of three British villains and the perfect getaway vehicle, the F-Type R. The launch was a global campaign, featuring actors Ben Kingsley, Tom Hiddleston and Mark Strong.
Client: Jaguar,
Project: Campaign,
Role: Design Lead
Project: Campaign,
Role: Design Lead
It's good to be bad
‘Good to be bad’ was a multi-platform campaign on TV, print and web. The TV commercial and Super Bowl ad started the story, which continued on web. I created the visual direction for the digital campaign, designing all the creatives for the rich media ads, video display ads and the website.
