Insight

Linda Meredith

Founded in the mid-90s, Linda Meredith Skincare quickly gained recognition for its celebrity clientele, featuring icons from cinema and fashion like Naomi Campbell, Kate Moss, and Jude Law. I was commissioned to revitalize the brand and develop its online identity, which encompassed redesigning the website, creating brand guidelines, and overseeing product photography.

Client: Linda Meredith,
Project: Brand,
Role: Design Lead

Idea

Skincare reinvented

A key aspect of building Linda Meredith's online presence was crafting a visual identity that remained true to the brand while being versatile across digital and print mediums. I developed a modern approach that honored the brand's heritage by introducing a new set of product photography, complemented by serif typography and a traditional layout. The website was designed to spotlight their product range, featuring product recommendations and cross-selling opportunities.

Photography

I developed 3D product photography for Linda Meredith's marketing and website content, creating visually compelling images that enhanced the brand's online presence and marketing materials.

Impact

From Boutique Clinique to Global Brand

Linda Meredith evolved from a boutique clinic in Knightsbridge into a hugely successful online business, eventually partnering with luxury hotels worldwide, including the Four Seasons and the Mandarin Oriental.

My Role

I developed an updated visual language for the Linda Meredith brand and established its online presence by designing the website and producing photography for their skincare product range. As a result, Linda Meredith has become a highly successful online business, partnering with luxury hotels such as the Four Seasons and the Mandarin Oriental.