Insight
Linda Meredith
Founded in the mid-90s, Linda Meredith Skincare soon became well-known for its celebrity clientele, which included names from the world of cinema and fashion, including Naomi Campbell, Kate Moss and Jude Law. I was commissioned to refresh the brand and create their online identity, which included their website, brand guidelines and product photography.
Client: Linda Meredith,
Project: Brand,
Role: Design Lead
Project: Brand,
Role: Design Lead
Idea
Skincare reinvented
A fundamental part of building Linda Meredith's online presence was creating a visual identity that was true to the brand and adaptable to digital and print. I designed a modern approach to the brand, keeping with its historic image, by creating a new set of product photography paired with a serif type and traditional layout. The website was designed to draw focus to their product range and included product recommendations with cross-selling.
Photography
Linda Meredith's product photography was an important part of the brand. I produced the protography for Linda Meredith's marketing and website content.
Impact
From Boutique Clinique to Global Business
Linda Meredith went from a boutique clinique in Knightsbridge to a hugely successful online business and has since partnered with luxury hotels around the globe, including the Four Seasons and the Mandarin Oriental.
