Insight
Tesco Groceries
Established in 1919, Tesco grew from an East London market stall to a global enterprise. Today, the company has a presence in central Europe, India and the far east. In the UK, Tesco has a marketshare of over 27 per cent, making it one of the UK’s leading supermarket chains.
Client: Tesco,
Project: Mobile app,
Role: Product Design
Project: Mobile app,
Role: Product Design
Idea
Tesco Groceries
The Tesco Clubcard and grocery app serves over fourteen million UK customers and was designed to take the chore out of shopping for groceries. The app features everything a customer needs to efficiently complete their online shop, including detailed product information, previous orders, and a responsive booking system.
Idea
Designing Tesco's next-gen app
Tesco’s online groceries was a functional service, but it lacked some of the qualities that customers experience when shopping in-store. In 2017 the business set out to identify ways of making online groceries more inspirational and engaging. To understand some of the problems faced by customers when shopping online and in-store, we looked at the existing customer journey to identify friction and areas of oppotunity.
Idea
Concept
Some of the solutions we introduced, included a next-action feature, meal recommendations, collaborative shopping, and user-configured dietary alerts.
