Linda Meredith
Luxury Skincare
I led the transformation of the Linda Meredith brand, bringing it into the modern age, creating a refreshed visual identity, photography, and a new digital experience. My work focused on elevating the brand and introducing e-commerce capabilities, helping position Linda Meredith as a global luxury skincare brand.
Client: Linda Meredith,
Project: Brand & E-commerce,
Role: Design Lead,
Year:
Project: Brand & E-commerce,
Role: Design Lead,
Year:
Context
Modernising the Brand
Linda Meredith had an established reputation in luxury skincare, but its brand and digital presence no longer reflected its positioning. I was brought in to modernise the experience—updating how the brand looked, felt, and performed across digital touchpoints.
Redefining the Experience
I defined a new visual direction for the brand, modernising the photography and creating complex 3D product visuals to elevate how the range was presented. The focus was on bringing a sense of simplicity and elegance to the brand—resulting in a more modern, premium feel.
Impact
From Boutique to Global
The updated brand and digital experience played a key role in repositioning Linda Meredith as a modern luxury skincare brand. The introduction of e-commerce expanded its reach beyond physical locations, supporting its growth into a global business.
My Role
Design Lead responsible for redefining the Linda Meredith brand and digital experience. I led the creative direction across branding, photography, and digital, and designed the end-to-end e-commerce experience—shaping how the brand evolved and scaled internationally.