Rolls-Royce Motors
Concierge Experience
Rolls-Royce owners are more than customers; they are part of an exclusive family, united by an unparalleled driving experience and exceptional, personalised service. I led the concept and design of a connected digital experience, exploring how Rolls-Royce could extend its luxury offering beyond the vehicle into a seamless, end-to-end ecosystem. To explore this, the work focused on a next-generation digital experience that enhances personalisation and vehicle control within a seamless application.
Client: Rolls-Royce,
Project: Pitch,
Role: UI/UX, Animation,
Year: 2012
Project: Pitch,
Role: UI/UX, Animation,
Year: 2012
Solution
The Concierge
The Concierge app offers a tailored digital experience, empowering customers to seamlessly manage their daily schedules, travel itineraries, and vehicle maintenance—all within a single, unified platform. By integrating these features, the app automates route planning, daily scheduling, and vehicle management, dramatically minimising the need for manual input.
Capabilities
Vehicle Control
Vehicle control features, such as central locking, automatic door opening, mood lighting, and climate control, can all be effortlessly managed through the app.
Outcome
Extending luxury beyond the vehicle
The concept explored a connected ecosystem spanning both the showroom and the mobile experience, reimagining how customers could interact with Rolls-Royce across their entire ownership journey; while the pitch was not taken forward, the ambition of a fully integrated showroom-to-app experience was ahead of its time and demonstrated how digital could extend the brand’s hallmark of luxury, craftsmanship and personalisation into a seamless, end-to-end experience.
My Role
Concept & design
I led the concept development, UX and UI design, as well as creating the animation used to communicate the vision. This included defining the overall product experience, designing key interactions, and crafting a narrative that clearly articulated the value of a connected, personalised digital ecosystem.