Groceries made simple

I worked on Tesco’s grocery app used by millions of UK customers, designing key parts of the experience that enable users to browse, plan, and complete their weekly shop. I designed and delivered core features for Tesco’s first-generation apps, including the booking system, product list and detail pages, favourites, lists, and filtering—establishing patterns that became fundamental to the experience. The focus was on creating a fast, reliable product that supports real-world shopping behaviours.

While the core service was functional, it lacked the familiarity and natural, inspirational journey of shopping in-store—where customers discover new or promotional items more spontaneously. Using research and customer insight, I designed and tested solutions that addressed key pain points, focusing on opportunities to better reflect real-world shopping behaviour and improve the overall experience.

I worked on defining the next generation of Tesco’s grocery apps, focusing on how shopping could better connect across home and in-store—introducing more inspirational browsing through a personalised home feed, smarter list creation, timely reminders, allergy profiles, and collaborative shopping experiences such as shared baskets. Many of the core features from the first-generation app remain fundamental to the experience today, while concepts such as connected list creation across home and in-store have since been brought to life in the next generation of the product.