Design by Laurence Norton
Product & Experience Design
I design ideas for products and brands that push services further and connect with real audiences. I lead vision and end-to-end design for large-scale digital products, working across product, trading and marketing to shape new propositions and experiences. With over 20 years’ experience across automotive, finance and retail, I combine intuition, data and real-world experience to turn complex problems into products that can be delivered today, while setting direction for where they go next. My work connects strategy, storytelling and design to create experiences that work for both customers and the business.
30 Websites, 14 Campaigns & 5 Apps Launched
Since the early 2000s, I’ve worked across startups, agencies and client-side, delivering websites, global campaigns and apps—taking ideas from concept through to release. The experience I’ve gained has built a broad, practical skillset across product design, user research, concept creation and creative direction—allowing me to work across both strategy and delivery. The work featured here is a snapshot of that.
Sainsbury's,
Argos,
Nectar,
Jaguar,
Audi,
Rolls-Royce,
Lloyds Bank,
Tesco,
ClearScore
Argos,
Nectar,
Jaguar,
Audi,
Rolls-Royce,
Lloyds Bank,
Tesco,
ClearScore
