Design by Laurence Norton
Product & Experience Design
I’m a hands-on Principal Experience Designer who creates innovative digital products and services, turning ambitious ideas into engaging customer experiences. I combine strategic thinking, creativity, and end-to-end delivery to help businesses unlock new opportunities and bring bold visions to life.
30 Websites, 14 Campaigns & 5 Apps Launched
Over the course of my career, I’ve worked across startups, scale-ups, agencies, and enterprise organisations, giving me the ability to navigate ambiguity, align stakeholders, and move seamlessly between strategy, concept development, and detailed execution. Whether shaping future propositions or delivering live products, I enjoy bringing clarity to complex challenges and building momentum around new ideas. I’m currently at Sainsbury’s, helping shape the future vision for apps and services across online groceries, GM (Argos), and rewards (Nectar), creating future-facing concepts alongside delivering live features. Previous experience includes Jaguar (F-Type and F-Type R launch), Tesco (first-generation grocery apps), ClearScore (financial health), and DriveScore (telematics-based car insurance).
Sainsbury's,
Argos,
Nectar,
Tesco,
Jaguar,
Rolls-Royce,
Lloyds Bank,
ClearScore,
Coca-Cola,
Ford,
Nissan
Argos,
Nectar,
Tesco,
Jaguar,
Rolls-Royce,
Lloyds Bank,
ClearScore,
Coca-Cola,
Ford,
Nissan
